👋🏽 Hi there

🏆 Your Objective

<aside> 💡 You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy. This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

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🥷🏽 How you'll help us achieve it

• Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.
• Establish a robust growth and marketing division within Curacel
• Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.
• Innovate in user acquisition, targeting the first major milestones of customers.
• Gain an in-depth understanding of our current and potential users and their motivations.
• Master our customer acquisition channels, marketing funnels, and tools.
• Manage the marketing budget effectively across various tools and channels.
• Lead growth experimentation, optimising existing channels and exploring new opportunities.
• Champion a data-driven culture, emphasising instrumentation and attribution.
• Work closely with the Product Team to refine user experience, copy, and messaging.
• Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.
• Lead and expand the Growth/Marketing Team.

🗓 In your first month, you'll

• Learn what we do, how our product works and what new products we are building.